{"id":630540,"date":"2024-09-16T12:09:17","date_gmt":"2024-09-16T10:09:17","guid":{"rendered":"https:\/\/www.fattoriarossi.com\/about-us\/our-story\/"},"modified":"2025-11-08T08:55:05","modified_gmt":"2025-11-08T07:55:05","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.fattoriarossi.com\/en\/about-us\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\n
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\"Our<\/figure>\n\n\n\n
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Who we are<\/p>\n\n\n\n

Our Story<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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\"Our<\/figure>\n\n\n\n
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A family history since 1868<\/h3>\n\n\n\n

For over a century, our company has been the symbol of a family tradition<\/strong> that has been handed down from father to son, with the same passion and dedication as always.<\/p>\n\n\n\n

Each generation has carried on thefarming legacy<\/strong>, enriching it with new knowledge<\/strong>, but never losing sight of the values<\/strong> that have always guided us: respect for the land, animal welfare and love for quality products.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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\n Discover<\/span>\n <\/div>\n \n
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\n \"Our\n <\/div>\n
\n 1868 <\/div>\n
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The Birth<\/h3>\n

It was 1868 when, with only six head of cattle, our journey began. Domenico Palmo Rossi, who had emigrated to America in search of fortune, returned home for the birth of his son Andrea. After a period of hard work in a foreign land, Domenico had managed to save some money. With those earnings, he decided to make an investment that would change the destiny of his family: he purchased six dairy cows, carefully selecting the best specimens. In the heart of the countryside, surrounded by the beauty of green fields and pastures, Domenico and his family cultivated the hope of building something lasting. He didn\u2019t know it yet, but he was marking the beginning of a story that would continue for generations. Fattoria Rossi had just been born, but the seed of an enterprise that would grow and prosper, respecting tradition and adapting to new challenges, had been carefully planted.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 1904 <\/div>\n
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The Birth of Rossi Primo<\/h3>\n

In 1904, a child destined to become one of the pillars of the farm was born. His name was Primo, and with his arrival, the family\u2019s story took a new and important direction. Raised among fields and stables, he watched his grandfather Domenico with admiration. Once grown, he not only continued the agricultural activity started by his grandfather but helped it grow and prosper. He began purchasing surrounding land, thus expanding the boundaries of the farm.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 1938 <\/div>\n
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The Birth of Rossi Ido<\/h3>\n

In 1938, the Emilian countryside witnessed the arrival of a new chapter in the history of Fattoria Rossi with the birth of Ido. Raised in a family of farmers, from a young age Ido breathed in the scent of the soil and heard the steps of the animals that populated the farm. His destiny seemed already written: together with his father Primo, he would carry forward the agricultural heritage of the Rossi family.<\/p>\n

Ido grew up observing his father with admiration, a man who had transformed Fattoria Rossi into a solid and prosperous reality thanks to his entrepreneurial spirit. The tradition of producing Parmigiano Reggiano and caring for the animals was now well-established, and Ido learned early on that respect for the land and for animals was the key to keeping that tradition alive.<\/p>\n

When he reached adulthood, he joined his father in the daily work of the farm. It wasn\u2019t only a matter of continuing what his father had started, but also of enriching the business with new ideas and approaches. Ido was not only a tireless worker, but also a man of vision, ready to make bold decisions when necessary. His ability to innovate, while remaining faithful to tradition, was fundamental to the ongoing success of the company.<\/p>\n <\/div>\n <\/div>\n

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\n \"L'arrivo\n <\/div>\n
\n 1984 <\/div>\n
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Gianni Joins the Company<\/h3>\n

In 1984, Gianni, the son of Ido, made a choice that would change the destiny of the family farm: he left his job as a metalworker and joined Fattoria Rossi, becoming part of the team alongside his father and grandfather.<\/p>\n

From the beginning, Gianni brought with him fresh energy and innovative ideas. Raised with tradition but with an open mind toward evolution, the young man began to look at the farm with new eyes. Grandfather Primo, now older, and his father Ido, who continued to manage the farm with determination, welcomed him with enthusiasm but also a bit of skepticism. The younger generation carried new visions.
\nHis passion for the environment and for more sustainable agriculture led him to introduce modern farming practices, improving the conditions of the barns and crops. With Gianni, Fattoria Rossi prepared to enter a new season\u2014a season of growth and renewal, taking the best of tradition and combining it with innovation for a stronger and more prosperous future.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 1990 <\/div>\n
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The Organic Certification and the Birth of the Fattoria Rossi Brand<\/h3>\n

In the 1990s, Massimo and Graziano, Gianni\u2019s brothers, joined the company. With their arrival, Fattoria Rossi not only became stronger but also acquired a new identity. It was during these years that the Fattoria Rossi<\/strong> brand officially came to life\u2014a name that embodies passion for the land, family tradition, and commitment to a more sustainable future. The brand was not just a word but a promise of quality and authenticity, a label that would be tied to the company\u2019s products, symbolizing a commitment that went beyond agricultural production.<\/p>\n

But the brand was not the only milestone of this period. During these years, Fattoria Rossi achieved a major accomplishment: obtaining Organic Certification<\/strong>.
\nThe farm\u2019s land began to be managed according to strict organic farming principles. The forage and cereals grown not only had to meet organic regulations but were also used to feed animals that, as always, could graze freely in vast fields.<\/p>\n

For Massimo, Graziano, and Gianni, Organic Certification became the symbol of a new way of farming: not only to produce, but to do so in harmony with the environment and people\u2019s health. The Fattoria Rossi brand thus became synonymous with a company looking toward the future with a clear vision: producing good, healthy food that respects nature.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 2000 <\/div>\n
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The Turning Point of Fattoria Rossi<\/h3>\n

The year 2000 marked a fundamental moment in the history of Fattoria Rossi\u2014a real turning point representing the beginning of a new era for the family farm. Over time, the vision of Gianni, Massimo, and Graziano took shape in a concrete project: further improving the living conditions of the animals.<\/p>\n

The first major step was the construction of the free-stall barn<\/strong>, a facility that fully respects animal-welfare standards. In this new space, cows were no longer kept in small boxes but were able to move freely, graze outdoors, and live in a more natural and comfortable environment. Thanks to spacious and well-maintained outdoor areas, the animals enjoyed more freedom, reducing stress and improving milk quality.<\/p>\n

In 2000, the hay storage shed<\/strong> was also built\u2014another essential step to ensure a constant and high-quality supply of feed throughout the year.<\/p>\n

But the real major novelty of 2000 was the beginning of direct product sales<\/strong>. The three brothers decided to take a bold step: bringing their products directly into consumers\u2019 homes. Direct sales meant not only closer contact with customers but also the ability to guarantee even greater quality.<\/p>\n

With this turning point, Fattoria Rossi came even closer to its founding values: authenticity, transparency, and respect for nature. Every product leaving the farm carried the promise of healthy, high-quality, zero-km food obtained with environmentally friendly methods and respect for animal welfare.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 2010 <\/div>\n
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Fattoria Rossi and a New Lifestyle \u2013 \u201cHealthy Eating\u201d<\/h3>\n

In 2010, Fattoria Rossi took an important step forward, becoming a leader of a movement that would shape the future of food and sustainability: \u201chealthy eating\u201d<\/strong>. This philosophy was not just an abstract concept but became the guiding principle behind every choice and action of the company\u2014a concrete commitment to producing food that respects the environment, health, and tradition.<\/p>\n

Fattoria Rossi decided to focus on food production that not only satisfied taste but also embraced consumer and planetary well-being. The promise was simple yet powerful: zero-km foods<\/strong>, born directly from the farm\u2019s land and delivered fresh and genuine to customers\u2019 tables, without intermediaries. This ensured that every product was authentic<\/strong> and of superior quality<\/strong>, capable of telling the story of the land with every bite.<\/p>\n

The concept of zero-km<\/strong> was not just about reducing distance between production and consumption but represented a broader philosophy valuing sustainability<\/strong>. Every step of the production chain was redesigned to minimize environmental impact.
\nAnimals lived freely in spacious, natural areas, and forage was grown on the farm without chemical fertilizers or pesticides.<\/p>\n

As consumers became increasingly attentive to quality and traceability, Fattoria Rossi committed to guaranteeing maximum transparency<\/strong>. Every product was traceable from field to table, allowing customers to know exactly where their food came from.
\nFattoria Rossi thus became a symbol of how tradition<\/strong> and innovation<\/strong> can coexist. Every product carrying the farm\u2019s brand was a promise of quality, care for the environment<\/strong>, and respect for the people<\/strong> choosing to eat consciously.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 2012 <\/div>\n
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The Commitment to Renewable Energy \u2013 The First Photovoltaic System<\/h3>\n

In 2012, Fattoria Rossi took an important step toward a more sustainable future with the installation of its first photovoltaic system<\/strong>. Solar energy became a fundamental resource for the company, which chose renewable sources to power all its activities. The system represented the first step toward energy self-sufficiency, drastically reducing dependence on traditional and non-renewable energy sources.<\/p>\n

In 2012, the company also obtained certification for a renewable-energy-powered production process<\/strong>, a recognition that confirmed its ongoing commitment to sustainability. The introduction of the photovoltaic system and the certification marked a turning point for the company, becoming a concrete example of how agriculture can evolve in harmony with nature.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 2015 <\/div>\n
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A New Chapter for Fattoria Rossi \u2013 Expansion and Innovation<\/h3>\n

In 2015, Fattoria Rossi underwent an important phase of expansion and innovation, building several new structures. The first step was the construction of a state-of-the-art curing warehouse<\/strong>, where Parmigiano Reggiano could mature in ideal conditions.<\/p>\n

Next to the warehouse, Fattoria Rossi opened to the world of hospitality<\/strong> with the creation of a bed and breakfast \/ agritourism<\/strong>. This new structure offered visitors the opportunity to immerse themselves in the countryside, experience authentic rural life, and taste the farm\u2019s products directly.
\nGuests could stay in a family-friendly and welcoming environment, surrounded by nature and the harmony of agricultural activities.<\/p>\n

Completing the picture was the construction of a laboratory for fresh product production<\/strong>.
\nTo meet growing production needs, the farm also built a larger store where customers could purchase products directly.<\/p>\n

Additionally, a new barn<\/strong> for raising young cattle was built, designed to offer each animal an optimal environment for healthy and serene growth.<\/p>\n

Finally, a tool shed<\/strong> was added\u2014an efficient and organized space that facilitated daily work and improved overall farm operations.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 2016 <\/div>\n
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Outdoor Pig Farming and the Opening in Florence<\/h3>\n

In 2016, Fattoria Rossi expanded its production by introducing semi-free-range pig farming<\/strong>, allowing the creation of traditional cured meats from the Reggio Emilia and Parma<\/strong> areas, such as prosciutto and coppa, continuing a gastronomic tradition rooted in Emilia-Romagna. The animals, raised with full respect for their well-being, lived outdoors, freely grazing in large green spaces. This not only ensured them a healthy and natural life but also gave the meat superior quality and unique flavors.<\/p>\n

In 2016, Fattoria Rossi also expanded beyond its home territory with the opening of a new location in Florence<\/strong>, bringing a piece of Emilia-Romagna to the historic city. Here, Fattoria Rossi offered its cheeses, cured meats, and fresh products directly to consumers.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 2018 <\/div>\n
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Innovation and Tradition \u2013 Cured Meat Curing and Online Sales<\/h3>\n

In 2018, the construction of the new facility dedicated to cured meat curing<\/strong> was completed. This new space, designed to ensure ideal temperature and humidity, was where typical Emilian cured meats\u2014such as prosciutti, coppe, and salami\u2014reached their peak. Aging, a process requiring time, patience, and great expertise, became even more efficient thanks to this state-of-the-art facility, allowing each cured meat to mature with care.<\/p>\n

To make its products even more accessible, Fattoria Rossi took a major step into the digital world by launching its online sales site<\/strong>. For the first time, Fattoria Rossi\u2019s traditional Emilian products were available not only in physical stores but also at the click of a button.
\nAt the same time, a new system dedicated to preparing online orders<\/strong> and packaging Parmigiano Reggiano<\/strong> was implemented.<\/p>\n <\/div>\n <\/div>\n

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\n \"Our\n <\/div>\n
\n 2024 <\/div>\n
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Facilities, new experiences and clean energy<\/h3>\n

The first major change in 2024 is the construction of a new barn<\/strong>, designed to provide larger and more comfortable spaces for the animals. Aiming to ensure maximum animal welfare<\/g>, the new facility is equipped with all modern devices to ensure the health, tranquility and comfort of the animals.<\/x>In parallel with the new barn, the construction of a new hay shed<\/g> is another step to optimize the management of farm resources. The storage of hay, which is essential for feeding the animals, is being managed with new, larger and more functional spaces that ensure greater efficiency and better preservation of farm resources.<\/x>Another key feature this year is theexpansion of the<\/g> existingphotovoltaic system<\/g> and the addition of storage batteries<\/g>. Fattoria Rossi thus continues on the path of sustainability, aiming to further reduce its environmental impact.
\nIt is in 2024 that the Fattoria Rossi Canossa restaurant<\/strong> comes to life, a place where quality cuisine meets sustainable agriculture. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n

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\n Discover<\/span>\n <\/div>\n \n
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Continued discovery of Fattoria Rossi<\/h2>\n\n\n\n
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\"Our<\/figure>\n\n\n\n
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Who we are<\/em><\/p>\n\n\n\n

The supply chain and animal welfare<\/h3>\n\n\n\n
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The tour continues<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Who we are Our Story A family history since 1868 For over a century, our company has been the symbol of a family tradition that has been handed down from father to son, with the same passion and dedication as always. Each generation has carried on thefarming legacy, enriching it with new knowledge, but never […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":630487,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":"","inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":{"0":"post-630540","1":"page","2":"type-page","3":"status-publish","5":"entry"},"acf":[],"yoast_head":"\nOur Story - Fattoria Rossi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fattoriarossi.com\/en\/about-us\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story - Fattoria Rossi\" \/>\n<meta property=\"og:description\" content=\"Who we are Our Story A family history since 1868 For over a century, our company has been the symbol of a family tradition that has been handed down from father to son, with the same passion and dedication as always. 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